WORK IN PRACTICE
Case studies
Fourteen programmes, each told through the Four Ds and a short film.
01 · RETAIL TRANSFORMATION
‘Unbound’ — Global consumer electronics brand
Fall in love with the brand. Again.
Retail transformation for a global consumer electronics brand.
DIAGNOSE
While flagship stores were renovated, the challenge was to help retail teams fall in love with the brand again.
DESIGN
An immersive experience, designed around the employee.
DELIVER
Two weeks of learning through experience, built around the brand’s own technology.
DEMONSTRATE
From experience to readiness.
LEARNING OUTCOMES
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Renewed energy and passion for the brand
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Explain and demonstrate new products confidently
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Discover what matters to each customer
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Connect product capabilities to customers’ lives
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Create a warm, personal, memorable store experience
RESULT
4.9/5
Average overall participant feedback
Participants’ own ratings.
02 · LEADERSHIP DEVELOPMENT
‘Perspectives’ — National UK charity
The room closed. The learning continued.
Virtual leadership development for a national health charity.
DIAGNOSE
An in-person leadership programme was agreed, then lockdown stopped planned delivery. The client returned for a digital redesign.
DESIGN
Participation reimagined online, not a classroom on a screen. Thirteen weeks in three stages: me, we and us.
DELIVER
Thirteen weeks of live, connected learning, with a weekly magazine to reflect and prepare.
DEMONSTRATE
What participants learned, and how they rated it.
LEARNING OUTCOMES
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Listen and communicate more effectively
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Give constructive feedback and handle challenge
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Delegate clearly and support others
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Strengthen collaboration and team morale
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Apply creative thinking to everyday leadership
RESULT
91/100
Average overall participant evaluation
Participants’ own ratings.
03 · HEALTHCARE PITCH PREPARATION
‘Assure’ — Healthcare client
The evidence was there. The story needed to connect.
Pitch preparation for a healthcare client.
DIAGNOSE
Strong capability, but a story that did not connect. The expertise was credible, the presentations were data-heavy and each specialist team told its own story.
DESIGN
One story, built together in the three weeks before the pitch, with the detail held in a printed evidence pack.
DELIVER
One team, rehearsed and ready for the hard questions.
DEMONSTRATE
What the team learned, and won.
LEARNING OUTCOMES
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Build a clear, compelling pitch narrative
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Connect human stories with evidence
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Present with confidence and conviction
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Handle detailed questions as one team
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Make the organisation’s capability clear
RESULT
Contract won
The team won the multi-year contract it pitched for.
04 · TELECOMS COMMUNICATION PROGRAMME
‘Enchant’ — Telecoms firm
Fewer slides. More connection.
Presentation and communication skills for a telecoms business.
DIAGNOSE
Senior boards were receiving too many long decks with unclear asks.
DESIGN
Practice built around participants’ own real work.
DELIVER
Learning by doing, with feedback, then presenting for real.
DEMONSTRATE
What participants learned, and how they rated it.
LEARNING OUTCOMES
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Open with impact, engage within 30 seconds
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Design clear presentations efficiently
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Adapt to the audience
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Use stories
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Handle challenge confidently
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Make a clear, specific ask
RESULT
9.6/10
Overall participant evaluation across eight areas: six presentation skills, training impact and trainer expertise
Participants’ own ratings.
05 · MANAGER DEVELOPMENT
‘MHP’ — International humanitarian organisation
From receiving training to creating learning.
Managing for High Performance, for an international humanitarian organisation.
DIAGNOSE
Grow the people who grow others. Senior managers from several regions came together once a year.
DESIGN
Prepare managers to develop others locally, across languages and contexts.
DELIVER
One week together, with preparation before it and practice, feedback and facilitation throughout.
DEMONSTRATE
What participants learned, and how they rated it.
LEARNING OUTCOMES
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Facilitate engaging, practical learning
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Adapt delivery across languages and local contexts
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Help managers practise and apply new skills
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Give constructive feedback that builds confidence
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Take learning back and develop managers locally
RESULT
9.8/10
Overall participant evaluation
Participants’ own ratings.
06 · HISTORIC VISITOR ATTRACTION
‘Royal Welcome’ — Historic visitor attraction
For you, another visitor. For them, their first welcome.
Visitor welcome programme for a historic visitor attraction.
DIAGNOSE
Keep the welcome fresh, all day. The same questions come all day long, yet every visitor should feel like the first.
DESIGN
An existing programme, redesigned to see the welcome from the visitor’s side.
DELIVER
Practice for the moments that matter, from the first welcome of the day to the difficult questions. Calm, courteous, never confrontational.
DEMONSTRATE
What participants learned, and how they rated it.
LEARNING OUTCOMES
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Make every visitor feel welcomed and valued
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Communicate clearly through words, tone and body language
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Respond calmly to challenging situations
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Sustain warmth and energy throughout a busy day
RESULT
4.7/5+
Average participant feedback across impact, confidence, recommendation and self-rated ability
Participants’ own ratings.
07 · FINANCIAL SERVICES · VP DEVELOPMENT
‘Milestone’ — Financial services firm
Beyond your role. Across the business.
Development for newly appointed vice presidents in financial services.
DIAGNOSE
Stepping up, beyond technical expertise. New VPs had little structured support for the role.
DESIGN
Leadership through real work, with cross-divisional teams taking on a real business challenge.
DELIVER
In the room and in between, ending with one clear recommendation to senior leaders.
DEMONSTRATE
What participants learned, and how they rated it.
LEARNING OUTCOMES
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Build relationships across divisions
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See challenges from a wider business perspective
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Collaborate on practical business projects
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Communicate and present recommendations clearly
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Engage stakeholders and influence decisions
PARTICIPANT FEEDBACK
9.1/10
Average feedback score
CASE TEMPLATE · HIDDEN · NN · SECTOR · AUDIENCE
‘Case name’ — Anonymous sector descriptor
Case subtitle from the approved website narrative.
One-line summary from the approved website narrative.
DIAGNOSE
[From the approved narrative.]
DESIGN
[From the approved narrative.]
DELIVER
[From the approved narrative.]
DEMONSTRATE
[From the approved narrative.]
LEARNING OUTCOMES
[Outcomes from the approved narrative.]
RESULT
[Only a founder-approved result, with its source recorded. Otherwise remove this block.]
08 · HERITAGE ORGANISATION · FACILITATION PROGRAMME
‘Facilitate’ — Heritage organisation
Help people contribute, think together and leave ready to act.
Facilitation programme.
DIAGNOSE
New managers needed to run meetings, deliver training and lead new initiatives. They needed the confidence and the practical skills to do it.
DESIGN · DELIVER
Each person brought a real session they had to run. They redesigned it, practised it and got feedback, building in interaction, questions and reflection.
DEMONSTRATE
What participants left with. A practical plan for their own session, and practice delivering it.
RESULT
88% of respondents felt very or extremely confident to apply it at work.
09 · MAJOR TELECOMS COMPANY · INFLUENCING PROGRAMME
‘Sway’ — Major telecoms company
Influence beyond your authority.
Influencing programme.
DIAGNOSE
People needed to build support and reach decisions with stakeholders they did not manage.
DESIGN · DELIVER
Participants worked on their own business challenges. They practised listening, mapped their stakeholders and priorities, and adapted principles of influence, then practised real requests with feedback.
DEMONSTRATE
What participants left with. A clearer stakeholder map and a practical approach to reaching a shared outcome.
RESULT
Around 750 participants · 4.4/5 feedback rating
10 · NATIONAL CHARITY · APPRAISAL REDESIGN
‘Appraise’ — National charity
Less paperwork. More conversation.
Appraisal redesign.
DIAGNOSE
A form-heavy, tick-box appraisal had become bureaucracy. It got in the way of genuine conversations and gave the organisation little useful information.
DESIGN · DELIVER
The process was redesigned around simpler, two-way conversations: objectives agreed together, development discussed and action agreed. It launched virtually, followed by manager briefings, guides and recordings.
DEMONSTRATE
What changed. Talk first, brief notes after. Regular check-ins. Feedback both ways.
RESULT
Approximately 2,200 people joined the virtual launch.
11 · NATIONAL CHARITY · FUNDRAISING CONFERENCE
‘Guardians’ — National charity
Bringing a fundraising team together through a shared superhero experience.
Fundraising conference.
DIAGNOSE
A remote fundraising team needed to celebrate, reconnect and collaborate.
DESIGN · DELIVER
A bespoke five-day virtual world, with daily films, interactive cross-team activities, a celebration and a commemorative comic.
DEMONSTRATE
The focus. Recognising contributions, connecting people and creating a shared experience.
RESULT
Around 243 attendees · Five days · 9.2/10 feedback rating
12 · GLOBAL ASSET MANAGEMENT ORGANISATION · GRADUATE PROGRAMME
‘Pace’ — Global asset management organisation
Two years. One connected development journey.
Graduate programme.
DIAGNOSE
The organisation needed one coherent technical and professional programme for graduates across seven divisions.
DESIGN · DELIVER
Built from a needs analysis with subject experts, in five phases: preparation, induction, regional learning, an immersive business-challenge showcase, and deeper specialist development. Markets, portfolio construction, Python and professional skills, across two streams.
DEMONSTRATE
Built to improve. Three cohorts so far, with feedback driving continuous improvement.
RESULT
174 graduates across three cohorts and seven divisions · 4.7/5 feedback to date
13 · GLOBAL INVESTMENT BANK · PROFESSIONAL SKILLS
‘Impact’ — Global investment bank
Professional skills at scale.
Professional skills.
DIAGNOSE
VPs needed to present, influence and build their personal brand.
DESIGN · DELIVER
Three areas: Presenting with Impact; Trust, Influence and Persuasion; and Personal Brand. Practical exercises, practice, reflection and feedback, on their own work.
DEMONSTRATE
What happened next. The bank recommissioned the work as a train-the-trainer programme. See MULTIPLY.
RESULT
1,400 VPs trained
14 · GLOBAL INVESTMENT BANK · TRAIN THE TRAINER
‘Multiply’ — Global investment bank
Building capability to deliver from within.
Train the trainer.
DIAGNOSE
Following IMPACT, the same bank recommissioned the work to equip its own managers to deliver.
DESIGN · DELIVER
Internal managers were prepared to deliver Communicating Effectively and Personal Brand, with facilitator guides, exercises, participant materials and delivery support, across international locations and remotely for small groups.
DEMONSTRATE
The result. Internal capability to deliver engaging, consistent learning.
RESULT
9.6/10 feedback from participating internal managers
